It means different things to different people and companies, but to us at Salazar Packaging, it is having a clear understanding of the impact our packaging will have on the environment. More importantly, the goal is to deliberately and by design, work to minimize the negative impact, while we are still in the design phase. Later, when that packaging is produced and in use, it is too late and usually quite costly to correct. As we like to put it, “make it as green as possible, the first time!”

Here are a few things we always consider when creating packaging for you:

Plastic mailer envelopes versus paper mailer envelopes.

We are starting out with an easy one because paper mailers are always more environmentally friendly than plastic mailer envelopes. Admittedly, some applications are better served with plastic, but whenever possible, paper is a far better and more sustainable solution. Aside from the tree based versus oil-based argument, it has a lot to do with recycling. Almost all of the paper mailers we make are curb side recyclable. Plastic mailer envelopes? Try to find a place that will accept them and actually recycle them.

This goes well beyond right sizing and making a box as small as possible. It is about using the best and correct design for the application. For example, depending on dimensions, RSC style boxes are less expensive, and typically use considerably less board, compared to most die cut mailer boxes. Top tuck mailers usually use less board than front lock mailers, and end load designs use surprisingly far less board. And of course, paper mailer envelopes are almost always more sustainable than a corrugated box.

The vast majority of the packaging we make is made from corrugated board, so we always look closely at board specifications. First, we determine what flute (usually B or E) is best for the application. The thinner the board, the eco-friendlier it is, but of course it has to be strong enough to protect the product in shipment. Then we look at board composition, asking and answering questions like recycled content percentage, and whether or not it is FSC certified. This does not have to get complicated, it is balancing your desires, potential cost, and the protection requirements of the e-commerce product being shipped.

Flexographic printing is by far the most popular process because in part it utilizes water-based inks making them the greenest option available. However, flexo does have its limitations so we may have to suggest digital printing or a litho label to accomplish the desired look and finish. For example, a foil or soft touch finish cannot be printed using flexo inks.